Echoes of identity
Tragic events of recent years, especially after February 24, 2022, united the Ukrainian nation. We are no longer just a population indifferent to everything except our own fridges and pockets. National markers and historical symbols become a kind of identification system "ours – another’s". Among such markers is the national dressing and its personification - vyshyvanka. With what pride we wear those festive clothes, by which you can always distinguish a sincere Ukrainian! But on the other hand, there’s no need to erase the line between festive and everyday. It is not enough to constantly remind the whole world about our historical achievements, as by doing so we devalue somehow modern successes. The project can be considered in a double sense. On the one hand - patriotically, because every Ukrainian, no matter what he does in his life, is proud of his Motherland, including via the national dressing. On the other hand - ironically, because it is not appropriate in every situation to show-off what should be kept for really important moments.